MISSION / VISION

Our Mission:

To forge a brand worthy of the oath. We exist to honor the Active Duty and Veteran community not just with apparel, but with a standard that matches their sacrifice. We champion unwavering loyalty, the defense of liberty, and the unbreakable bond of those who hold the line.

Our Vision:

To reclaim military culture from the unsworn. We envision a future where the apparel representing our ranks is designed solely by those who have stood in them—displacing brands that profit from a sacrifice they never made.

Active Duty-Owned & Operated. Follow #SwornSquad